POTATOES ON THE RISE: CULINARY COLLABORATIONS DRIVE MENU INNOVATION

Potatoes USA’s latest Culinary Year in Review highlights a banner year for America’s favorite vegetable, as strategic partnerships with major restaurant chains led to a surge in potato usage, innovative new menu items, and award-winning dishes.

More Potatoes, More Menus

In 2024, Potatoes USA’s Culinary Program worked directly with national foodservice partners to develop and launch six new potato-forward dishes. These partnerships spanned multiple segments of the food industry, showing how adaptable and trend-aligned potatoes continue to be.

From upscale casual to fast-casual brands, potatoes were showcased in new and creative ways—emphasizing global flavors, texture combinations, and innovative formats.

A Big Win with Twin Peaks

One of the program’s standout achievements came through a collaboration with Twin Peaks, a national sports lodge-style restaurant chain. The partnership resulted in a dramatic boost in potato usage—an increase of 1.7 million pounds annually. The success demonstrated the real-world impact of targeted innovation and chef collaboration.

Culinary Recognition

Not only are these potato creations popular with customers, but several also earned accolades in the culinary world. Awards and media attention have helped position potatoes as more than just a side dish—they’re now taking center stage in chef-driven, menu-leading applications.

Innovation That Delivers

The report credits the program’s success to a comprehensive approach that includes:

• Culinary ideation sessions
• Hands-on recipe development
• Operator training and support
• Marketing amplification

These efforts ensure that potatoes stay top of mind for chefs and decision-makers when planning new menu offerings.

What’s Next?

With momentum building and more operators embracing the versatility of potatoes, Potatoes USA plans to continue investing in culinary collaborations that drive menu placement and volume growth.

Want to explore the full report? Read it on PotatoesUSA.com